What to bees have to do with canned cocktails?
Well, the fruit juices that we use to create the flavors in our cocktails wouldn’t exist without bees. Nor would 1/3 of the foods we consume.
That is why Better World Spirits is committed to reviving the native bee population. For every cocktail purchased, we will donated 5% of profits to bee habitat restoration.
We tend to not value the services nature provides, like bees, who do a lot of the work for our agricultural system. That is, until we notice our crops are not producing as much as they used to. Only then do we pay attention.
Since the use of pesticides increased in the 50s, our crops have grown significantly, thus putting more demand on the bees. The high pesticide use, coupled with monoculture farming practices have created environments that host pests and diseases that contribute to the decline in bee populations.
Planting native bee habitats encourages bee populations to get to work doing what they do best: pollinating.